1. Data protection at a glance
Data collection on our website
Who is responsible for data collection on this website?
The processing of data on this website is carried out by the website operator. Contact details can be found in the site notice on this website.
How do we collect your data?
Some data is collected when you provide it to us. This can be data that you enter in a contact form, for example.
Other data is automatically collected by our IT systems when you visit the website. This mainly includes technical data (e.g. internet browser, operating system or time a page is accessed). This data is automatically collected as soon as you access our website.
What do we use your data for?
Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to demand the correction or deletion of this data, or request for its use to be restricted. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the site notice. Furthermore, you have a right of appeal with the relevant supervisory authority.
Analysis tools and third-party tools
2. General notes and mandatory information
We would like to point out that data transmission over the internet (e.g. communication by e-mail) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.
About the data controller
The controller for data processing on this website is:
The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Withdrawal of your consent to data processing
Many data processing operations are only possible with your express consent. You can withdraw consent previously given at any time. To do so, you may simply send us a notification via e-mail to this effect. The legality of the data processing that took place up to the withdrawal remains unaffected by the withdrawal.
Right of appeal with the responsible supervisory authority
In the event of violations of data protection laws, the data subject has a right to appeal to the competent supervisory authority. The competent supervisory authority in data protection matters is the data protection commissioner of the federal state in which our company is located. A list of the data protection officers and their contact details can be found at the following link: www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent technically feasible.
This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the URL bar of your browser changes from "http://" to "https://" and by the lock symbol in your URL bar.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct, block processing or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time using the address given in the site notice.
Objection to advertising e-mails
We hereby object to the use of the contact data published as part of our obligation to publish a site notice for the transmission of advertising and information materials that have not been expressly requested. The operators of the site expressly reserve the right to take legal action in the event of unsolicited advertising information being received, such as through spam e-mails.
3. Data protection officer
Statutorily required data protection officer
We have appointed a data protection officer for our company.
SILA Consulting GmbH
Herr Roland Nießing
Weseler Str. 9
Telefon: +49 2861 80847 700
4. Data collection on our website
Some of the pages on this website use what are called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are what are called "session cookies". These are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser upon your next visit.
You can configure your browser such that you are informed when cookies are set and to allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when the browser is closed. If you deactivate cookies, the functionality of this website may be limited.
The provider of the website automatically collects and stores information in server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
This data is not combined with other data sources.
The basis for data processing is Art. 6 (1) (f) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
If you send us inquiries via the contact form, your information from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not disclose this data without your consent. The processing of the data entered in the contact form is thus exclusively based on your consent (Art. 6 (1) (a) GDPR). You can withdraw this consent at any time. To do so, you may simply send us a notification via e-mail to this effect. The legality of the data processing operations carried out up to the point of withdrawal remains unaffected by the withdrawal.
The data entered by you in the contact form will remain with us until you request us to delete it, withdraw your consent for storage, or the purpose for which the data was stored no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Processing of data (customer and contract data)
We collect, process and use personal data only to the extent that it is necessary for the establishment, structuring or modification of the legal relationship (master data). This is done on the basis of Art. 6 (1) (b) GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data on your use of our website (usage data) only to the extent necessary to enable or charge the user for the use of the service.
The customer data collected will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.
5. Analysis tools and advertising
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses "cookies". These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
The storage of Google Analytics cookies is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the analysis of user behavior in order to optimize both his website and his advertising.
We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide further services to the website operator related to the use of the website and the internet. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.
Opting out of data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent the collection of your information during future visits to this website: Disabling Google Analytics.
Contract data processing
We have signed a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the "demographic features" feature of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of the site visitors. This data comes from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be linked to a specific person. You can disable this feature at any time from the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described in the "Opting out of data collection" section.
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature allows advertising audiences created with Google Analytics Remarketing to be linked to the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, personalized advertising messages based on your interests that have been customized for you on one device (e.g., cell phone) can also be displayed on your other devices (e.g., tablet or PC) depending on your previous usage and surfing behavior.
If you have provided your consent, Google will link your web and app browsing history to your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on any device you sign in to with your Google Account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising.
You can opt-out of cross-device remarketing/targeting permanently by deactivating personalized advertising in your Google Account. To do so, follow this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the data collected in your Google Account is based solely on your consent, which you can provide to or withdraw from Google (Art. 6 (1) (a) GDPR). For data collection processes that are not merged with your Google Account (e.g. because you do not have a Google Account or have objected to the merging), the collection of data is based on Art. 6 (1) (f) GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Google AdWords and Google Conversion Tracking
We use “conversion tracking” as part of Google AdWords. A cookie for conversion tracking is generated when you click on an ad placed by Google. Cookies consist of small text files that are placed on the user’s computer by the web browser. These cookies expire after 30 days and are not used as a means of personally identifying users. If the user visits particular pages on this website and the cookie has not yet expired, then Google and ourselves will be able to recognise that the user has clicked on the ad and been redirected to this page.
Every Google AdWords customer will receive a different cookie. The cookies cannot be traced via the websites of AdWords customers. The information that is obtained by means of the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers will learn the total number of users who clicked on their ad and were redirected to a page containing a conversion tracking tag. They do not, however, receive any information that personally identifies users. Should you not wish to participate in the tracking, then you may object to its use by easily deactivating the Google conversion tracking cookie in your web browser under user settings. You will then not be included in the conversion tracking statistics.
“Conversion cookies” are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator is legitimately entitled to analyse user behaviour with a view to optimising both its website and its advertising.
You can configure your browser as such that you are informed when cookies are set and to allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when the browser is closed. The functionality of this website may be restricted if cookies are deactivated.
We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
The purpose of reCAPTCHA is to check whether the data input on our websites (e.g. in a contact form) is being performed by a human being or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place.
The data processing is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting his online offerings against abusive automated spying and from spam.
https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
Our website uses the visitor action pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversion.
This allows us to track the behavior of site visitors after they have clicked on a Facebook ad to be redirected to the provider's website. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and to optimize future advertising measures.
The data collected is anonymous to us as the operator of this website, and we cannot draw any conclusions as to the identity of the users. However, the data is stored and processed by Facebook, such that a connection to the respective user profile is possible, and Facebook may use the data for its own advertising purposes in accordance with the Facebook Data Policy. This allows Facebook to enable the placement of advertisements on pages belonging to Facebook and outside of Facebook. This use of the data cannot be influenced by us as a site operator.
You can find further information on the protection of your privacy in the Facebook Data Policy: www.facebook.com/about/privacy/.
You can also disable the remarketing feature "Custom Audiences" in the Ad Preferences section at www.facebook.com/ads/preferences/. You must be logged in to Facebook to do this.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
6. Plugins and tools
Our website uses plugins from the YouTube website operated by Google. The operator of the website is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
When you visit one of our pages enhanced with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.
If you are logged into your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interest of creating an attractive presentation of our online offerings. This represents a legitimate interest in the sense of Art. 6 (1) (f) GDPR.
Google Web Fonts
Diese Seite nutzt zur einheitlichen Darstellung von Schriftarten so genannte Web Fonts, die von Google bereitgestellt werden. Beim Aufruf einer Seite lädt Ihr Browser die benötigten Web Fonts in ihren Browsercache, um Texte und Schriftarten korrekt anzuzeigen.
Zu diesem Zweck muss der von Ihnen verwendete Browser Verbindung zu den Servern von Google aufnehmen. Hierdurch erlangt Google Kenntnis darüber, dass über Ihre IP-Adresse unsere Website aufgerufen wurde. Die Nutzung von Google Web Fonts erfolgt im Interesse einer einheitlichen und ansprechenden Darstellung unserer Online-Angebote. Dies stellt ein berechtigtes Interesse im Sinne von Art. 6 Abs. 1 lit. f DSGVO dar.
Wenn Ihr Browser Web Fonts nicht unterstützt, wird eine Standardschrift von Ihrem Computer genutzt.
Weitere Informationen zu Google Web Fonts finden Sie unter https://developers.google.com/fonts/faq und in der Datenschutzerklärung von Google: https://www.google.com/policies/privacy/.
This website uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence over this data transfer.
The use of Google Maps is in the interest of an attractive presentation of our online offerings and to make it easy to find the places we have indicated on the website. This represents a legitimate interest in the sense of Art. 6 (1) (f) GDPR.
7. External links
Our online offering may contain links to websites of third parties – these are not affiliated with us. After clicking on the link, we no longer have any influence over the collection, processing and use of any personal data transferred to the third party by clicking on the link (such as the IP address or the URL of the page on which the link is located), as the behavior of third parties is naturally beyond our control. We assume no responsibility for the processing of such personal data by third parties.